Enhancing the sports status of the Kingdom and achieving the goal of becoming the primary sports destination and hub for athletes and various sports and major continental and global competitions.
Exploring and showcasing the latest technologies and tools in the field of sports and physical fitness, developing stadiums, improving the experience of players and fans, and encouraging investment in modern sports technologies.
Providing specialized sports academy programs of high quality according to national and international standards, and providing an educational and supportive environment for research, innovation, exchange of sports expertise and results, and discoveries in various fields such as physical rehabilitation, sports nutrition, and event management.
Using artificial intelligence in sports analysis, personal training, injury prevention, interacting with fans, predicting match and tournament outcomes, enhancing viewer experience, designing smart stadiums and managing them, and improving their security by monitoring suspicious behaviors.
Building and strengthening partnerships between the public and private sectors and non-governmental organizations, and collaborating with major accredited local and international training bodies.
