Quality of Life Program Center

The Quality of Life Program endevours to improve the individual and families’ quality of life by creating the necessary environment to develop and support new liveable and lifestyle options. These options will bolster the participation of citizens, residents and visitors in cultural, entertainment, sports, tourism, and urban activities, and other related activities that nurture their quality of life. Such diverse options will definitely have their own economic and social impact through creating jobs, diversifying economic activity, and consequently boost Saudi cities' ranking amongst the World’s top liveable cities. The Quality of Life Program was launched in 2018 to improve the quality of life of residents and visitors to the Kingdom by developing the necessary environment to create more vibrant options that enhance the participation and experience of citizens and residents. The program was able to expand the horizons of many sectors that directly impact citizens, including: sports, culture and entertainment. It worked on diversifying entertainment opportunities, such as inaugurating the first cinema in the Kingdom and organizing many international events, such as the “Dakar Rally”. In addition, the program actively contributed to establishing a number of cultural museums and music festivals. The program has also invested in developing Saudi human capital in these sectors, launching several academies and programs, such as the Talent Development Program and the Mahd Sports Academy. The program also focuses on developing the tourism sector in the Kingdom as well as contributing to strengthening the Kingdom’s position as a global tourist destination, achieving tangible accomplishments. This includes launching the tourist visa scheme and increasing the number of registered sites in the UNESCO World Heritage List in addition to localizing leadership professions in the hospitality sector. The program also establishes enabling mechanisms for the private sector and automat