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SBA, stc Group Sign Deal to Advance Digital Media Initiatives

SBA, stc Group Sign Deal to Advance Digital Media Initiatives

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SBA, stc Group Sign Deal to Advance Digital Media Initiatives

2025-02-19

Riyadh, SPA: stc Group is playing a key role in the Saudi Media Forum 2025, serving as the event's digital enabler by providing cutting-edge technical solutions that align with advancements in digital media and accelerate the sector’s transformation.At its pavilion, stc showcased the latest innovations in digital technology, offering solutions that enhance media sustainability and ensure the development of a robust digital infrastructure. The advancements aim to create a more dynamic media environment, enabling swift adaptation to the evolving digital landscape.On the sidelines of the forum, stc Group signed a memorandum of understanding (MoU) with the Saudi Broadcasting Authority (SBA) to strengthen collaboration and identify key priority projects.The agreement covers a range of initiatives, including the development of telecommunications technologies to support digital transformation, enhancing media applications and services, and bolstering cybersecurity within the authority.The MoU also focuses on expanding cloud computing capabilities, leveraging data analytics, artificial intelligence, and the internet of things (IoT) to drive media content innovation. Additionally, it includes upgrading the crisis management center system and improving audience engagement through advanced technologies that elevate the quality of media services.

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